We are a brand which has been born into mother nature. It's time to create a new feeling.
Tradition & Passion
Welcome to Mygoethnic, your stop for luxury Incenses (Bakhoor, Dhukhoon),Perfume and Corporate Gift Sets. We’re dedicated to giving you the very best of Incenses and Fragrances, with a focus on Ethics, Innovation and Excellence.
Started in 1991 by Emarati Mrs Alia Rashed (C.E.O) Mygoethnic has come a long way from its beginnings in U.A.E. When Mrs Alia first started out, her passion and love for Incenses and Fragrances drove her to develop her own scents for her friends and families. With her experience she found that a lot of improvements can be made to incense by using ethical material and better alchemy methods. She developed new incenses and fragrances with a new approach and with ethical and organic materials. By the time,she realised that people’s passion for scents & incenses were deprived of pure organic in nature. Hence choose to share with them her knowledge and secrecy of perfume alchemy. The response of her innovation was so overwhelming that it gave her the impetus to turn hard work, experiences and inspiration into a business. We now cater customers all over the GCC, and take pride in being a part of Research and Development and Manufacturing wing of the Fragrance industry.
What we do
Purity & Quality
We devote our heart and soul into the production process by striking a perfect balance between experience and technology to ensure the stability in quality, directing our focuses on consistency, purity and safety in deliverance of our products.
A proud Emarati Family owned business with three decades of experience in the industry combined with the help of latest innovation of science and technologies available, Mygoethnic Manufacture and supply superior quality of incenses ( Bakhoor, Dhukhoon & Perfumes ) to the global market.
To be a part of people’s lives by offering dhukhoons and perfumes (incenses), with high quality, innovation and to provide excellent services and products to our customers.
To be one of the leading Perfumes & Dhukhoon (incenses) companies in the world, admired of its products, innovation and results, is contributing to better sustainable world.
Our values represent the basis for the development of our business.
- Integrity as the basis of any relationship
- Focus on Consumer is a fundamental ingredient for our success
- Respect for People makes us even stronger
- Trust is the key to good and long term relationship with our customers
- Quality in our products and excellence in our service
- Purity in deliverance of our products
- Sustainable Growth
- High Performance is what we strive for permanently
- Tradition and combination of latest innovations to provide quality products in the market
- Globalisation and local agility
- Commitment to diversity