Founder's Message

My inspiration to create Incenses came from our Arab traditions. Bakhoor has always been a part of Arab culture and its source come from the Prophet ﷺ himself.

It is narrated that the Prophet ﷺ used to burn the Oudh sticks and he encouraged it. Hence, to burn bakhoor, oudh and other such fragrances is evident. It is narrated that Abdullah bin Umar (R.A) used to burn pure oudh and camphor mixed with oudh as fragrance, and he stated that the Prophet ﷺ used to burn bakhoor (incense),’ (Muslim).It is also evident from the traditions recorded by Imam Bukhari (A.R) that during the time of the Prophet ﷺ, his Masjid used to be perfumed with the oudh sticks being burnt.’

Hence as a Muslim, it is a sunnah of the Prophet ﷺ to burn Bakhoor and as an Arab it is also our duty to take our traditions forward as they incapsulate the sunnah of our beloved Prophet ﷺ. This is the central message of our company and our brand.